Privacy Policy

Effective Date: 7 July 2026

PROPLY LIMITED ("Proply", "we", "our", or "us") is committed to protecting your privacy and handling personal information responsibly and in accordance with the Privacy Act 2020 and other applicable New Zealand laws.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you use our website, services, products, and digital property settlement platform.


1. Who We Are

PROPLY LIMITED


2. Information We Collect

We may collect personal information including:

  • Name, date of birth, and contact details
  • Residential and postal addresses
  • Email addresses and telephone numbers
  • Identification documents
  • Passport and driver's licence information
  • Bank account details
  • Property ownership information
  • Property transaction information
  • Trust, company, and ownership information
  • AML/CFT verification information
  • Communications with us
  • Website usage and analytics information
  • Device, browser, and IP address information

3. How We Collect Information

We collect information:

  • Directly from you
  • Through forms completed on our website
  • During onboarding and identity verification
  • From lawyers, conveyancers, agents, lenders, and settlement participants
  • From public records and government databases where permitted
  • Through cookies and website analytics tools
  • Through communications via email, phone, chat, or other channels

4. Why We Collect Information

We collect information to:

  • Provide property settlement services
  • Verify identity and comply with AML/CFT obligations
  • Prepare and manage transaction documents
  • Communicate with you
  • Process payments and invoices
  • Improve our services and platform
  • Maintain security and prevent fraud
  • Comply with legal and regulatory obligations
  • Resolve disputes and enforce agreements

5. AI-Assisted Services

Proply may use technology, automation, and artificial intelligence tools to assist with document preparation, workflow management, and administrative processes.

Where legal services are provided, all legal work requiring professional oversight is reviewed and approved by appropriately qualified New Zealand legal professionals before completion.


6. Disclosure of Information

We may disclose information to:

  • Lawyers and conveyancing professionals
  • Financial institutions and lenders
  • Government agencies and regulators
  • Identity verification providers
  • AML/CFT service providers
  • Technology providers
  • Cloud hosting providers
  • Professional advisers
  • Courts, tribunals, or law enforcement agencies where required by law

We do not sell personal information.


7. Overseas Storage

Some service providers may store or process information outside New Zealand.

Where this occurs, we take reasonable steps to ensure information receives comparable protection to that required under New Zealand law.


8. Security

We implement reasonable technical, administrative, and physical safeguards to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

No online system can be guaranteed to be completely secure.


9. Retention

We retain information only as long as necessary to:

  • Provide services
  • Meet legal obligations
  • Resolve disputes
  • Comply with professional and regulatory requirements

10. Access and Correction

You may request access to your personal information or request correction of inaccurate information by contacting us at hello@proply.co.nz.


11. Complaints

If you believe your privacy has been breached, please contact us first.

If we cannot resolve the matter, you may contact the Office of the Privacy Commissioner.


12. Changes

We may update this Privacy Policy from time to time. Updated versions will be published on our website and become effective upon publication.


Cookie Policy

Effective Date: 7 July 2026

Proply uses cookies and similar technologies to improve website functionality, security, and user experience.


1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.


2. Cookies We Use

We may use:

  • Essential cookies
  • Security cookies
  • Analytics cookies
  • Performance cookies
  • Preference cookies

3. Analytics

We may use services such as Google Analytics to understand website traffic and improve our services.


4. Managing Cookies

Most browsers allow you to control, disable, or delete cookies through browser settings.

Disabling cookies may affect website functionality.


5. Third-Party Cookies

Some cookies may be placed by third-party service providers that support our website and services.


6. Changes

We may update this Cookie Policy periodically by publishing revised versions on our website.


AML/CFT & Identity Verification Policy

Effective Date: 7 July 2026

PROPLY LIMITED is committed to complying with New Zealand's Anti-Money Laundering and Countering Financing of Terrorism legislation.


1. Purpose

We are required to undertake customer due diligence and identity verification procedures to help prevent money laundering, terrorism financing, fraud, and other criminal activity.


2. Information We May Require

We may request:

  • Government-issued photo identification
  • Proof of address
  • Source of funds information
  • Source of wealth information
  • Trust documentation
  • Company ownership information
  • Beneficial ownership details

3. Verification Methods

Verification may be completed through:

  • Electronic identity verification
  • Certified documents
  • Video verification
  • Public records
  • Independent databases

4. Ongoing Monitoring

We may conduct ongoing monitoring throughout a transaction.

Additional information may be requested where required by law.


5. Refusal or Failure to Verify

If identity requirements are not satisfied, we may:

  • Refuse to provide services
  • Delay services
  • Suspend services
  • Terminate engagement

6. Reporting Obligations

We may be legally required to report suspicious activities to relevant authorities.

Where prohibited by law, we may be unable to disclose the existence of such reporting.


7. Record Keeping

Verification records may be retained for periods required under New Zealand law.